All types of media, including newspapers, television, internet, and even billboards, tout cures, unbelievable values, and products that will make your life better. Merchandisers plan and contrive ways to get you to believe their claims and spend your money for their products. Relying heavily on celebrities, professional pitch people, and personal testimonials, they make incredible claims. Scientific evidence and reliable data are largely absent. ‘Truth in Advertising’ is often stretched to the breaking point. In this profit-driven age, truth seems to be sacrificed on the altar of expediency and profit.
Recently, a newspaper article caught my attention. It appeared to be a government report based on scientific research, but in the margin and in small print, was the word ‘advertisement’. It is even getting increasing difficult to believe official publications. Agencies such as the FDA receive 75% of their funding from Pharmaceutical Companies. Revelations of political pressure by ideologically-motivated groups on governmental agencies like the CDC and FDA are concerning. Statements like ‘follow the science’ have less to do with science and more to do with opinion.
Advertisers use many ploys. Some attempt to create a want or desire for something we do not need. Presentation of products is often with beautiful people on the beach or at a party of ‘cool’ people. The mantra is drink, party, and be happy. At other times, fear mongering is the tactic. Dire consequences await those who don’t heed their warning and use their product.
In the spiritual realm, similar sales pitches are constant. From Satan’s first scheme in the Garden of Eden, the appeal is that sin has wonderful mind-expanding results. Hawkers declare, “You deserve to be happy!” Indulge yourself and don’t worry – “you shall not surely die.” The ‘Be Happy’ mantra attempts to obscure the end results of Eve-like decisions to disobey God’s word. Even a cursory observation of man’s track record when ignoring Biblical principles should be enough to convince a right-thinking person not to be taken in by Satan’s marketing schemes.
Let me share a few statements related to ‘Truth In Advertising’ from the eternal Word of God:
- “But I fear, lest somehow, as the serpent deceived Eve by his craftiness, so your minds may be corrupted from the simplicity that is in Christ” (2 Corinthians 11:3, NKJV).
- “Do not be deceived, God is not mocked; for whatever a man sows, that he will also reap. For he who sows to his flesh will of the flesh reap corruption, but he who sows to the Spirit will of the Spirit reap everlasting life” (Galatians 6:7-8, NKJV).
- And Jesus answered and said to them: “Take heed that no one deceives you …For false Christs and false prophets will appear and perform great signs and wonders that would deceive even the elect, if that were possible” (Matthew 24:4-5, NKJV).
- Beware lest anyone cheat you through philosophy and empty deceit, according to the tradition of men, according to the basic principles of the world, and not according to Christ” (Colossians 2:8, NKJV).
WARNING LABEL: “Be sober, be vigilant; because your adversary the devil walks about like a roaring lion, seeking whom he may devour” (1 Peter 5:8, NKJV).
~ Brother Roy